We're here to support you with the right tools and resources, helping you to understand the Consumer Duty.
We share the Consumer Duty’s deep commitment to good consumer outcomes, consumer protection and the sharing of best practice to achieve both. We know that our intermediaries do too.
So we’ve put together this page to support you. It shows you where to find everything you’ll need to meet your own Consumer Duty requirements, before and after they come into force on 31 July.
We want to make sure you know how our products and services are designed to meet the needs of customers and priced to offer fair value to them.
Then you can make sure that your customers clearly understand our products and services and get all the help and support they need, every step of the way.
Our Target Market and Fair Value guide PDF: 645KB explains all of our protection products in a customer-focused, Consumer Duty-driven way.
The Protection Product Governance, Fair Value and Consumer Duty guide PDF: 504KB shares our approaches to each area, and also includes our product target market and distribution strategy thinking.
Explore Secrets of Protection Success, an exclusive report that shares practical, actionable insights and advice from some of the industry’s top advisers, to help you achieve better customer outcomes.
Please get in touch if you have any changes to your fees and charges.
Our new product value assessments take full account of the Consumer Duty’s outcomes and cross-cutting rules, and our product summaries describe target markets and possible clients:
- Pension Annuity product value assessment PDF: 102KB and product summary PDF: 1045KB
- Fixed Term Retirement Plan product value assessment PDF: 101KB and product summary PDF: 1062KB
- Cast Out Retirement Plan product value assessment PDF: 101KB and product summary PDF: 1078KB
- Lifetime Care Plan product value assessment PDF: 103KB and product summary PDF: 1108KB
We also recommend the Consumer Duty Alliance’s Consumer Duty and Retirement Income target market report to help support and inform your responses to the Consumer Duty.
Watch Consumer Duty and the Thematic review: The impact on retirement income advice, our exclusive webinar with Tony Miles, MBA DipPFS, Secretariat of the Consumer Duty Alliance.
Our regulatory updates on the Consumer Duty are available on our hub and as separate PDFs, and include our RIO information sharing document PDF: 202KB and our LTM information sharing document PDF: 223KB. These documents explain our approach to meeting the Products and Services Outcome and the Price & Value Outcome.
They summarise our target market, distribution strategy, approach to our customers with characteristics of vulnerability and the outcome of our fair value assessments.
On the Workplace Consumer Duty hub, we explain how we've used the Consumer Duty outcomes to make our service offering even better.
You can find out how we created fair value assessments and read product summaries of all our Workplace Pension products:
For information on our Personal Pension Drawdown and Workplace ISA products and the Fair Value Assessments, read our product summaries: